Book Review by Rachel Caldwell, School Director, Pechersk School Int’l, Kyiv
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What organizational leader wouldn’t want to know the secret to creating an environment where colleagues can flourish and become highly productive, energized, innovative, collaborative, and joyful?
According to Paul Zak, the author of Trust Factor, this utopia is within our grasp. Even better, Zak provides the reader with scientific evidence to support the proposed building-block approach to creating the culture of trust necessary for these attributes and responses to flourish.
Following 8 years of research, including a sustained experiment on organizational behaviour conducted in the rainforest of Papua New Guinea, Zak presents a convincing case that the simple algorithm, Joy = Purpose x Trust, can guide us to reach an impressively high level of organizational performance. He defends the case that having a sense of high purpose stimulates oxytocin production, as does trust.